biOrganics Gives Busy Mums A Salon-Performance Boost with Natural Hair Care Range
biOrganics, a leading provider of natural, salon performance hair care products, is aiming to give mums across the country a much-needed lift, after it was revealed that 60% of busy and active mothers are not happy with their hair. Research in the US also found that more than one third of mothers were ‘embarrassed’ to have their picture taken because of their hair, whilst a huge 75% of women with young children were ‘sick and tired’ of their tresses.
These figures can be carried over the Atlantic to stressed mums with young children that need constant care and attention. Many mums will speak of how they don’t get time to dress up or put on make-up anymore, but biOrganics offers a salon performance way to give hair a boost of nutrients and healthy oils that will leave it looking chic and shiny, as though mums have just sashayed out of a spa.
Natasha Wesley, Owner of biOrganics, says, “Many mums often complain about the state of their hair when they are busy looking after their children, and while their family is obviously a priority, it can be nice to have a luxurious treat now and then. Our Salon Secrets range offers salon-standard performance, and gives hair a much-needed boost without using any harmful or synthetic substances like SLS or parabens. Mums need as much help as they can get on the beauty front when running around after toddlers, and our cruelty-free range also ensures they are setting an excellent example to their little ones when it comes to choosing products that do not compromise on animal rights or environmental issues.”
The Salon Secrets range utilises natural vegetable proteins, as well as delicious scented oils like lavender, Ylang Ylang and organic Argan oil that give the natural shampoo, conditioner and styling range a real spa-like feel. It helps to restore the natural elasticity of the hair, ensuring that even if Mum only has time to pull it back into a ponytail, it will appear glossy and healthy. The range also protects from heat styling, which is fantastic for those busy mothers who simply aim a hairdryer at their locks until they are somewhat dry; hair will retain its moisture and be lustrous, hydrated and healthy.
biOrganics are also on the brink of launching a number of exclusive ranges, new for 2014. Mums will have their pick of the lot, being able to choose from curl-enhancing hydration treatments to basic all-round pick-me-ups that avoid animal cruelty and offer salon-performance results without those costly trips to the hairdresser.